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Lula Morton

Industrial Designer

  • Work
  • Bio and resume
  • Contact

GE Home Water Filter System

Kirin Motors - Style Guide Development

Ge Appliances

SRAM - Mountain Bike Fender

In the mountain bike fender project, I worked to develop a fender that could easily integrate with our Rockshox suspensions bracing. Collaborating with our mountain bike industrial design and product appearance teams, we were able to easily determine which design to move forward with and decide on which attachment method would be best. The product is seen as a premium add-on, so we targeted our high-performance brands to be the ones the fender would be attached to. The design was aimed at connecting to the BOXXER, LYRIK, and PIKE suspensions, so the final design had to have a tough and robust appearance as well as taking advantage of material ribbing to add additional structure to the injected plastic.


SRAM - 1X Chainring

Working with SRAM’s Industrial Design and Product Appearance team, we pushed forward to develop a new 1X chainring that we felt would be the next step forward in our chainring family. Our team decided that the machined appearance found on the outer perimeter of the force 1 chainring had become an iconic feature found on the SRAM’s road 1X chainrings. Here you can see the development process that took place in the making of this product

SRAM - Barkbuster

Converting a motorcycle product to be used by mountain bikes was the task of the SRAM bark busters. This project required me to examine the market need, redesign, and fit the mounting mechanisms and develop a product that looks like it belongs on a mountain bike and not on a motorcycle.

SRAM - Rockshox Javalin

As cyclocross and gravel racing continues to grow in popularity, so does the need for a sleek road-based front suspension. The Rockshox Javalin meets that need and provides a design that can easily integrate with the color and shape of the bike's frame. The development of this project relied heavily on aerodynamic research, the examination of the current market, and the Rockshox road suspension legacy.

Collaborative Project - Project Kirin

Project Kirin is a year-long collaborative research project where I worked with electric vehicle engineers from Local Motors and senior industrial designers from Husky design to develop an electric motorcycle. In this project, I explored my passion for the environment, motorcycles, and design. I explored different motorcycle dealerships, getting standardized measurements from all the bikes that are currently on the market, and explored new ways to look at making and changing out batteries in electric vehicles in my exploration of the motorcycles’ anatomy. My end result was a highly complex model made of over 12,700 parts.

Presence From Innovation - Jahabow Display Case

Converting a motorcycle product to be used by mountain bikes was the task of the SRAM barkbusters. This project required me to examine the market need, redesign and fit the mounting mechanisms and develop a product that looks like it belongs on a mountain bike and not on a motorcycle.

CAD Development & Reverse Engineering

GE Home Water Filter System

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Kirin Motors - Style Guide Development

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Ge Appliances

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SRAM - Mountain Bike Fender

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SRAM - 1X Chainring

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SRAM - Barkbuster

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SRAM - Rockshox Javalin

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Collaborative Project - Project Kirin

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Presence From Innovation - Jahabow Display Case

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Jahabow-01.jpg

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