Working with SRAM’s Industrial Design and Product Appearance team, we pushed forward to develop a new 1X chainring that we felt would be the next step forward in our chainring family. Our team decided that the machined appearance found on the outer perimeter of the force 1 chainring had become an iconic feature found on the SRAM’s road 1X chainrings. Here you can see the development process that took place in the making of this product