Hey y’all!

My name is Lula Morton. I’m an industrial designer from Western Kentucky with an unhealthy addiction to two wheels. My interest in industrial design began with my family's passion for motorcycles and personal transportation.

Growing up around motorcycle culture exposed me to machines that beautifully blend graphic and industrial design. Heavily influenced by this environment, I was naturally drawn to the idea of designing the same streamlined vehicles I grew up admiring. In high school, I was introduced to the Transportation Modeling Challenge through the Technology Student Association (TSA), and I was instantly hooked.

I went on to place in the top ten three times in the International TSA Transportation Design/Modeling Competition. That success solidified my decision to pursue a career in design. However, I didn’t want to limit myself to just transportation. During my senior year of high school, my CAD teacher encouraged me to look into industrial design—and before graduation, I had a solid game plan.

My plan was to attend my local college, Murray State University, for prerequisites, transfer to Southern Illinois University Carbondale, and then pursue my dream career. And that’s exactly what I did. After graduation, I worked as a design apprentice at the cycling company SRAM, designing performance bicycle parts for both road and mountain bikes.

Thanks to my internship at SRAM, I landed my first full-time role at GE Appliances (a Haier company), where I became only the second person from Kentucky to lead the development of products fully conceived, engineered, and built right here in my home state. While at GE Appliances, I managed product design updates for 64 different products in the Oceania region. In addition, I led the design of the Heritage Washer Series and the Café under-counter ice maker—both of which are available on the market today.

In 2020, my life—like everyone else’s—was turned upside down. As the COVID lockdown began, I initially planned to play it safe at GE, but my friend Ashley had other ideas. She pressured me to “just apply” for a mountain bike team position at Trek Bikes. I was surprised when I got an interview—and even more surprised when I learned I was being interviewed by two teams: Helmets and MTB. Seven interviews later, I joined the helmet team.

From September 2020 to September 2025, I worked relentlessly to develop some of the best helmets and safety technologies in the world.

I take great pride in having developed products that have made—and continue to make—the world a better, safer place.

I’m always open to new opportunities to expand my design skills. By exploring new projects and subject matter, I hope to bring fresh innovation to the world of personal transportation and beyond.

Info

lulamorton6@gmail.com