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  • Info & Resume
  • Contact
  • Miro R&D Process

Lula Morton

Industrial Designer

  • Work
  • Info & Resume
  • Contact
  • Miro R&D Process

Trek Quantum

Headmaster III

TREK Solstice

GE Heritage Model

Cafe Icemaker

GE Appliance Mech

During my time at GE Appliances, I worked on a wide range of projects. Some involved design maintenance for appliance graphics in the Oceania region, others were minor CAD updates and designs, and a few were full-on projects—while some were just plain fun and inspiring.

One person who made GE Appliances one of the most enjoyable places to work was Chen Lu. Chen always came up with some of the coolest and craziest ideas, and somehow, he managed to convince GE to bring them to life. I’m truly honored to have worked with him—and even more honored to have helped build the Appliance Mech alongside him and Mason Hawkins.

I still keep in touch with these guys through a GE group chat that was started when Erika and I left the company.

Anyway, I hope you enjoy this side project we worked on at GE! There’s a longer video that may pop up as a suggestion at the end, if you’d like to see how the final project came together.

SRAM - 1X Chainring

Working with SRAM’s Industrial Design and Product Appearance team, we pushed forward to develop a new 1X chainring that we felt would be the next step forward in our chainring family. Our team decided that the machined appearance found on the outer perimeter of the force 1 chainring had become an iconic feature found on the SRAM’s road 1X chainrings. Here you can see the development process that took place in the making of this product.

Kirin Motors - Style Guide Development

SRAM - MTB Fender

In the mountain bike fender project, I worked to develop a fender that could easily integrate with our Rockshox suspensions bracing. Collaborating with our mountain bike industrial design and product appearance teams, we were able to easily determine which design to move forward with and decide on which attachment method would be best. The product is seen as a premium add-on, so we targeted our high-performance brands to be the ones the fender would be attached to. The design was aimed at connecting to the BOXXER, LYRIK, and PIKE suspensions, so the final design had to have a tough and robust appearance as well as taking advantage of material ribbing to add additional structure to the injected plastic.

SRAM - Rockshox Javalin

As cyclocross and gravel racing continues to grow in popularity, so does the need for a sleek road-based front suspension. The Rockshox Javalin meets that need and provides a design that can easily integrate with the color and shape of the bike's frame. The development of this project relied heavily on aerodynamic research, the examination of the current market, and the Rockshox road suspension legacy.

Ge Appliances

Trek Quantum

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Headmaster III

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TREK Solstice

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GE Heritage Model

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Cafe Icemaker

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GE Appliance Mech

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SRAM - 1X Chainring

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Kirin Motors - Style Guide Development

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SRAM - MTB Fender

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SRAM - Rockshox Javalin

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Ge Appliances

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