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Lula Morton

Industrial Designer

  • Work
  • Bio and resume
  • Contact

SRAM - Mountain Bike Fender

In the mountain bike fender project, I worked to develop a fender that could easily integrate with our Rockshox suspensions bracing. Collaborating with our mountain bike industrial design and product appearance teams, we were able to easily determine which design to move forward with and decide on which attachment method would be best. The product is seen as a premium add-on, so we targeted our high-performance brands to be the ones the fender would be attached to. The design was aimed at connecting to the BOXXER, LYRIK, and PIKE suspensions, so the final design had to have a tough and robust appearance as well as taking advantage of material ribbing to add additional structure to the injected plastic.


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