Riding the Ride

In order to make the best products, I make sure to go above and beyond by putting myself in the place of the user — in this case, riding the ride.

Marquette, MI (Left):
Our test ride trip in Marquette allowed our team to test both our helmets and our competitors’ in the field. The experience inspired a list of updates, and the bike shop interviews clarified which features we needed to add to set Trek’s MTB line apart.

Granby, CO (Right):
Dozering up hills and down black lines in Granby, I made a solo trip to the heart of MTB country. I interviewed dealers in nearby towns and discovered new key competitors, additional issues with our helmets that needed to be addressed, and gained firsthand experience that our Marquette trip lacked — including a couple of serious falls that better justified some much-needed updates.